Study of PM-WANI Business Model and Scope for its improvement

Study of PM-WANI Business Model and Scope for its improvement, The key driving factors for the PM-WANI business, What Business mode being adopted/proposed to be adopted in PM-WANI Business Model?, Is the PM-WANI business model self-sustainable? If not, what do you need to make it?, What are the top 3 challenges being faced in PM-WANI proliferation?, Does the PM-WANI Scheme require any kind of support from Central or State Government/Institutional to make it more viable?


3/6/20236 min read

The scope for improvement in the PM-WANI Wi-Fi scheme business model could include:

  • Enhancing the regulatory framework to attract more private players and ensure seamless operations for PDOAs.

  • Improving the technical infrastructure to provide high-speed, reliable, and secure internet access.

  • Encouraging entrepreneurship and innovation through financial incentives, training, and capacity building programs for potential PDOAs.

  • Strengthening the partnership between the government and private sector to ensure effective implementation and growth of the scheme.

  • Developing a robust customer support system to address the needs and grievances of Wi-Fi users in remote areas.

  • Encouraging the adoption of digital services and e-commerce by the rural population to drive economic growth and employment opportunities.

  • Promoting digital literacy and digital skills training programs to help people in rural areas take advantage of the opportunities created by the PM-WANI Wi-Fi scheme.

The key driving factors for the PM-WANI business :

1.Affordable and accessible internet access: By providing low-cost public Wi-Fi hotspots, PM-WANI makes internet access more affordable and accessible to citizens, particularly in rural and underserved areas.

2.Support for the government's Digital India initiative: PM-WANI is aligned with the government's goal of making India a digitally empowered society and knowledge economy by increasing internet penetration and promoting digital literacy.

3.Bridge the digital divide: PM-WANI aims to bridge the digital divide and provide equal access to information and opportunities for all citizens, regardless of their location or socioeconomic status.

4.Promotion of entrepreneurship and digital commerce: PM-WANI can enable small businesses to take advantage of digital technologies and promote digital commerce, which can boost local economies and create jobs.

5.Increase productivity and educational opportunities: Access to the internet can increase productivity by enabling individuals to work more efficiently and access more information, as well as support education by providing access to online resources and e-learning tools.

What Business mode being adopted/proposed to be adopted in PM-WANI Business Model?

There are several changes that providers of PM-WANI services may need to adopt in order to comply with the regulations and technical requirements of the program:

  • Registering as a PM-WANI provider: Providers will need to register with the designated authority in order to provide PM-WANI services and comply with the program's regulations and policies.

  • Implementing authentication and authorization: PM-WANI requires that users be authenticated and authorised before accessing the internet, which may involve implementing new systems or software to support this process.

  • Providing hotspot location information:PM-WANI hotspots need to be registered with the designated authority, and the provider must provide information such as the location, IP address, and MAC address of the hotspot.

  • Implementing Quality of Service (QoS) measures:PM-WANI requires providers to implement QoS measures to ensure a high level of service for users.

  • Compliance with security requirements: Providers will have to comply with security requirements to protect user data, which includes access controls and encryption.

  • Interoperability of PM WANI :To join the PM WANI network, providers need to ensure that their network and systems are interoperable with other PM WANI providers and follow the guidelines provided by the designated authority for implementation.

  • Adopting the technical standards : Provider has to adopt the technical standards mentioned by the designated authority for PM WANI to ensure the seamless functioning of the network.

  • Monitoring and reporting :Providers may have to monitor and report certain metrics like total usage, number of users, and other data points to the designated authority.

    These are some of the key changes that providers of PM-WANI services may need to adopt. However, regulations and policies may change over time and it is essential for the provider to stay updated with the latest developments in the program.

Is the PM-WANI business model self-sustainable? If not, what do you need to make it?

Whether the PM-WANI business model is self-sustainable or not depends on a number of factors, including the level of government support, the ability to attract and retain customers, and the effectiveness of the business model in terms of providing reliable and affordable service. In order to make PM-WANI self-sustainable, certain steps can be taken:

  1. Government support : Government funding and subsidies can play a key role in providing support for the program and making it self-sustainable in the long run.

  2. Identifying a sustainable revenue model: The PM-WANI business model needs to generate enough revenue to cover the costs of operating and maintaining the network, as well as provide a return on investment.

  3. Investing in the infrastructure: Providers of PM-WANI services will need to invest in the infrastructure to build and maintain the network, including the installation of hotspots and upgrading the network to handle increased traffic.

  4. Marketing and promotion: To attract and retain customers, providers may need to market their services effectively and promote their competitive advantages over other providers.

  5. Service Quality: For a sustainable business model, PM-WANI providers need to ensure that the service quality is consistent, reliable and meets the customer expectations.

  6. Billing and Payment : Providers have to have a robust billing and payment system that is convenient and efficient to increase customer retention.

Overall, while the PM-WANI business model could be quite ambitious, it's not self-sustainable without proper funding, effective revenue model, and customer retention. However, if all these factors are considered, it could be a great way to bridge the digital divide in the country and could be beneficial for the society and economy in the long run.

What are the top 3 challenges being faced in PM-WANI proliferation?
  • Lack of infrastructure:One of the main challenges facing the proliferation of PM-WANI is the lack of adequate infrastructure in rural and remote areas. Setting up and maintaining a network of public Wi-Fi hotspots in these areas can be costly and logistically difficult.

  • Cybersecurity concerns: Another challenge is ensuring the security of user data and protecting against cyber threats. As PM-WANI uses a decentralised architecture, it can be more vulnerable to security breaches and threats, which can be a concern for both users and providers.

  • Low user adoption:A third challenge is low user adoption, particularly in rural areas where there may be low awareness of the benefits of internet access, low levels of digital literacy, and a lack of relevant content and services.

  • Funding and revenue model: Funding the infrastructure and running costs of the program is another major challenge. It is important to have sustainable revenue models that can support the running costs of the program and provide adequate returns on investments.

  • Interoperability : Making sure the different PM-WANI networks work seamlessly with each other can also be a challenge and might require additional technical standards and guidelines.

  • Compliance with regulations: Keeping up with the rules, regulations and procedures defined by the designated authority can also pose a challenge. Providers have to ensure they comply with the regulatory requirements and monitor their compliance.

These are some of the main challenges facing the proliferation of PM-WANI, however, with the right strategies and solutions these challenges can be mitigated to a great extent.

Does the PM-WANI Scheme require any kind of support from Central or State Government/Institutional to make it more viable?

The PM-WANI scheme requires support from both Central and State Governments / Institutions to make it more viable.

  • Government funding: Government funding can play a key role in providing the necessary resources and infrastructure to support the implementation of PM-WANI, particularly in rural and underserved areas.

  • Policy support: Support from the government in the form of policies and regulations that promote and encourage the adoption of PM-WANI can also be important for the scheme's success.

  • Technical assistance: The scheme can also benefit from technical assistance from government institutions or agencies, particularly in the areas of cybersecurity and technical standards.

  • Promotion and awareness: Government or state institutions can play a vital role in promoting and raising awareness about the PM-WANI scheme among citizens, which can be especially important in rural and underserved areas where internet access may be low.

  • Infrastructure support: Government support in terms of providing infrastructure such as electricity, right of way etc. can help to make the implementation more seamless.

  • Support for Skill Development: Providing training and skill development programs for local entrepreneurs and small business owners can help them to take advantage of the new opportunities presented by PM-WANI and promote digital literacy.

Overall, the PM-WANI scheme can greatly benefit from government support in various forms to make it more viable, efficient, secure and reaching to the targeted population. Government support can play a crucial role in promoting the adoption of PM-WANI and ensuring its success in bridging the digital divide.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.